Features
Website Owners, Marketers, and CEOs
We have all asked ourselves these same questions:
- Who is visiting my website?
- Where did they come from?
- How did they get there?
- What are they doing once they arrive on my landing page?
- What did they do next?
- What path led them to convert (buy, request info, register, etc.)?
You could spend your day digging through Google Analytics and web server statistics, in an attempt to answer these questions. The WhoStats Daily Activity Report contains the answers to your questions, with the information grouped together in a convenient, easy to digest format.
The WhoStats Daily Activity Report can be viewed on the client section of the WhoStats website, or it can be emailed directly to you (the report comes to you, instead of you having to go to the report).
WhoStats shows who was on your website and how they got there. It segments visitor information by search engine (Google/Yahoo/MSN-Bing), paid vs. organic, and referring websites.
WhoStats Includes:
- Search Engine details
- Paid Searches
- Organic Searches
- Keywords
- ISP/Company Name
- IP Address
- City
- State
- Country
WhoStats Identifies:
- Abusive IP addresses
- Visits by competitors
- Unwanted website traffic
(Block abusive IPs from your website) - Unwanted clicks to ads
(Block abusive IPs from clicking your PPC ads) - Spikes in click fraud
- Hits to the website by Internet Service Provider (ISP) / Company Name
Why WhoStats? How can this information be helpful?
- Understand who typed in what keyword(s), what search engine they used, and if it was a paid ad or an organic listing. Get a clearer picture of where your traffic is coming from, how they got there, and the quality of the visitor from that source. Never spend marketing money in hope. Save time hunting down the information that is buried in other analytic systems.
- If you are paying for advertising on a site, you can’t afford to not have the information that WhoStats makes available to you. WhoStats reports enable you to, at a glance, determine if you are receiving quality traffic from your marketing efforts. Cancel advertising that isn’t producing. Or buy more of it, if it is producing.
- Once a visitor lands on a page, how did they interact with your website? What pages did they view next and for how long? Use this information to improve the user experience, improve conversion rates and increase sales.
- If you are bidding on a broad based term, what other words did people use with that query? This information is powerful in increasing the quality of traffic and eliminating wasteful ad spending. Get answers to: Who is clicking on my ads? What keywords am I really buying? You will be surprised.
- Track and count the number of downloads of binary files: PDF, MP3, ZIP, etc.
- Track exits to external links such as YouTube, Facebook, Twitter, or payment processors.
- Use the WhoStats API to customize the user experience, improve conversion rates, and help resolve programming errors.
