FAQ

How is WhoStats installed on my website?

There is a small piece of Javascript code that you install on all your website pages just before the end body tag (</body>). This code is not visible to visitors on your website.

Using precise IP address geolocation technology, WhoStats translates an IP address into meaningful information. This “reverse DNS” database is regularly refreshed so that your WhoStats report is as accurate and up-to-date as possible.

How do I view my reports ?

Securely login to view your reports. Optionally, have your daily report conveniently emailed to you.

What can I use my WhoStats report for?

We initially created WhoStats to improve performance of pay-per-click campaigns including expanding the list of negative keywords to filter out unwanted traffic and ultimately save money on irrelevant clicks. When data was grouped together, we discovered that WhoStats was also great for:

• Identifying abusive IP addresses from other countries that had no reasonable cause for visiting the website repeatedly. These abusive IP addresses can then be blocked from the web server and your pay per click ads.
• Counting how many customers are using a password protected area of a website. You may be surprised at how much (or how little) your customers are accessing the secured areas of your website. Save time by not expanding a service that no one uses, or understanding that you need to improve it to get people to use it.
• Identifying prospects visiting the website while at a tradeshow. These “hits” showed up in WhoStats as coming from the ISP used by the Hotel hosting the tradeshow. With only a few visitors to the booth, it was comforting to know this handful of people took the time to check out the website for more information. Of course, we did not know exactly who visited the website, but it was good feedback to know someone did.

You may find WhoStats meaningful in other ways. Be sure to review the features and example statistic reports. Let the WhoStats team answer your questions with a custom website statistic solution.

Can you tell me a person’s name or e-mail address?

No. This data has to originate from somewhere else (you) and be stored using cookies and/or tracked using unique URLs. Most e-mail sending services do this very thing: they will tell you who opened your email and what links they've clicked on and how often. WhoStats does not track email addresses. However, if you are using an email sending service and know the unique mail ID that is assigned to a particular email address, you can query the WhoStats data to see how that particular person interacted with your website once they got there. WhoStats will show you: what pages they visited, what sequence of pages, how long they spent on each page, and if they returned more than once.

Can’t I already get this information from my website statistics or Google Analytics?

Much of the information is there, but it takes some “sleuthing” to piece it all together. If you’re tired of piecing together data by opening up multiple windows and statistic tools, navigating back and forth from screen to screen, and waiting for your browser to load, you’ll find WhoStats to be delightfully refreshing.