WhoStats Reports Examples

Daily Activity Report

Understanding who is on your website, and how they got there, is the key to optimizing your online presence. Did they use Google? Bing? Yahoo? What keywords did they use? Was this a result of a paid advertisement or an organic listing? What City? State? Country? What is their domain name?

As a WhoStats customer, you can login to view this report or have it emailed directly to you. See an example of a Daily Activity Report.

Visitor Path Analysis

Understand how people interact with your website over a selected time frame. This report shows in chronological order, the path taken from page to page. It includes the point of entry, time spent on each page, the page name, and the exit point. This report is very powerful, as it will show the path an IP address and will string together multiple visits. See an example of a person visiting for the first time in this Visitor Path Analysis.

The path analysis is very revealing. In fact, it's often the mother lode to improving the success of an online advertising campaign. Even if you do not participate in paid online advertising, you will be able to determine if your website has dead zones, hot zones, and how people otherwise navigate your site.

In some cases, you will want pages to be sticky (where a visitor dwells on a page for a relatively long period of time). Other pages, like checkout pages, are meant to be slippery, with fast visitor movement through them being the goal. The Visitor Path Analysis enables you to monitor the relative stickiness and slipperiness of individual pages on your site.

View Inbound Paths

View the percentage of referring sources for a particular page for any period of time. When applicable, you will also see what search terms were used. This is particularly useful to understand the percentage of traffic that makes it to order confirmation or thank you pages over a long period of time. See an example of View Inbound Paths.

View Outbound Paths

Where do people go to after they arrive on your landing page? Judge the success of your promotional campaigns by understanding the probability of a person going to page B if he starts on page A. See an example of View Outbound Paths.

By knowing that a visitor who first lands on page A is much more likely to make a purchase than one who first lands on page B, you can tailor your paid advertising campaigns to ensure visitors land on page A, maximizing your ROI and advertising dollars. For more information about this probability strategy, read about the Markov Chain Model.